Pairs Well Marketing is a female-owned digital marketing agency that helps Oregon wineries tell better stories. Seeking to help businesses unleash their untapped potential, Pairs Well turns complex ideas into content that connects and inspires.
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The Pairs Well branding reflects the customized, unique approach that Pairs Well takes to their work. It draws on the business' PNW roots in style and meaning to create a familiar, welcoming presence. The icon combines a vine of Oregon grape flower with a wine glass, mimicking a hand-carved stamp style.